Chapter 8. Finding Meaning, Communicating Results
Margie: I got into this. I tried to figure out the problem. I did a quick review of the literature. I interviewed forty-seven people. I put up an online survey, and hundreds responded. What am I going to do now? My good efforts are overwhelming me. I have to make sense of it all. Then I must report about what I found.
Ana: Well, it's a good idea to put some effort into the way you bring those recommendations forward. I've had some experiences with my customers not appreciating my results as much as I did. I thought I had ferreted out some mind-boggling things, real surprises, and then the executive committee wouldn't go along with my plan.
Margie: Sometimes the studies confirm their opinions and ...
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