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First and Fast by Stuart Cross

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CHAPTER 8

Sustaining Success and Kicking On

How Fast Is Too Fast?

This book is focused on helping you create a faster, more agile organization that is better able to cope with fast-changing and turbulent modern markets. There is a point, however, where your attempts to increase speed can actually have a negative effect on performance. Like a sprinter who tries to run too quickly in a race, starts to lose balance and who may even fall to the ground, organizations can also overstretch themselves in their bid for rapid growth and success.

The key is to find a pace that delivers sustainable success and improvement and that, over time, you can continue to increase without risking the collapse of your organization’s ability to function. Don’t get me ...

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