Praise for Firms of Endearment
"Firms of Endearment is one of the most important business books in years, if not decades. Its introduction of the concept of ironic management alone marks it as a breakthrough book for business in the 21st century. Chock full of new thinking, Firms of Endearment seems destined to influence business management theory as no book has in a long, long time."—Peter Derby, former Managing Executive for Operations and Management, U.S. Securities and Exchange Commission, Former Chairman & CEO, DialogBank and Troika Dialog Investment Banking Group
"This book not only challenges capitalism's traditional marketing paradigm but the very "genes" of capitalism. If any book is going to launch a New Capitalism of Caring, it is ...
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