Introduction

“Not everything that can be counted counts, and not everything that counts can be counted.”

Albert Einstein

This is a book about analyzing stocks.

The process of writing this book turned out to be a huge educational experience for me. I thought that I knew something about the subject when I started. After all, I’d been teaching it, writing about it, and doing it for years.

I had pored over scores of investing how-to books by famous and not so famous gurus and studied their teachings. I meticulously researched how I would have fared if I had followed their strategies in the past. Based on their work, I synthesized and tested my own strategies.

In the process of researching this book I interviewed 15 professional money managers and market ...

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