Summary
Professional money managers routinely evaluate a firm's business plan before investing, and you should too. Technology candidates will usually score lower than firms in other industries because many do not enjoy strong brand identity that separates them from the field, most offer expensive products with short life cycles, and many depend on acquisitions for growth.
| BUSINESS PLAN SCORECARD | |
|---|---|
| Brand Identity | ____ |
| Other Barrier to Entry | ____ |
| Distribution Model | ____ |
| Access to Distribution | ____ |
| Product Useful Life/Product Price | ____ |
| Access to Supply/Number of Suppliers | ____ |
| Revenue Stream Predictability | ____ |
| Number of Customers | ____ |
| Product Cycle | ____ |
| Product/Market Diversification | ____ |
| Growth by Acquisition | ____ |
| Total Score | ____ |
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