Our new survey results suggest that companies are starting to derive real value from social business tools. But that value is concentrated most strongly in companies that have reached a certain level of sophistication in their social business initiatives.
Gerald C. Kane, Doug Palmer, Anh Nguyen Phillips and David Kiron
March 18, 2014
T-Mobile USA, a provider of wireless voice, messaging and data services based in Bellevue, Washington, started its social business initiatives in much the same way as many other companies — adding a Facebook presence, monitoring mentions on Twitter and engaging with customers on social media. But today, as T-Mobile is changing its business model and business processes — CEO John ...