Finding the Middle Ground in a Politically Polarized World

Book description

Consumers and employees increasingly expect companies to engage with social, environmental, and economic issues. But business leaders can find themselves between a rock and a hard place, especially when corporate political activism is framed as “take a stand or be silent.” The reality is that companies need a more nuanced set of options.

Product information

  • Title: Finding the Middle Ground in a Politically Polarized World
  • Author(s): N Craig Smith, Daniel Korschun
  • Release date: October 2018
  • Publisher(s): MIT Sloan Management Review
  • ISBN: 53863MIT60106