Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures

Acknowledgments

I decided to write this book after teaching a course in technology entrepreneurship to MBA students at Massachusetts Institute of Technology and at the University of Maryland. The class was very popular because it demonstrated how to start a new business that had a high probability of going public or becoming a high growth private enterprise. However, finding something for the classes to read on the topic was a challenge. There was no book that discussed hightechnology entrepreneurship in a way that showed people how to identify a business opportunity to exploit a new technology successfully. As a result, I had to search a wide range of academic articles to find the materials that I needed to explain the key issues identifying ...