Chapter . About the Audio CD

As you’ve probably already noticed, this book includes an audio CD in the back. This is a unique feature of Prentice Hall books, which sets these books apart from other business books in the market. This audio CD is included to give you a richer experience of the information that’s included in the book itself.

Book Summary

On the audio CD you’ll find a short 20-minute summary of the contents of the book, produced by Concentrated Knowledge Corporation. This summary will help you to quickly grasp the over-all thrust of the book and its major points. The summary can function as a pre-read to the book or as a review after you’ve finished. You can also pass this CD on to a friend who may be thinking about buying the book ...

Get Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.