Chapter1The Business Genome: The Key to Next
Before anything else happens, an idea is born.
Democratize the automobile. Naturalize cleaning. Give shoes to the needy. Smooth out ticket pricing. Crowd source creativity. Communalize coupons. Shelve books on cell phones. Deliver the world overnight. Bring Napa Valley to wherever you are.
Then, a business emerges. Many do: Ford, Method, Toms Shoes, ScoreBig, IndieGoGo, Groupon, Coca Cola, Vook, FedEx, Cooper’s Hawk.
Sometimes an organization—a brand—develops organically, inspiring a group of people to naturally flock to it and engage with it with little persuasion necessary. Other companies show up ...
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