Truth 16Your invitation might be chasing applicants away
You have an opening to fill. So you do what you’ve seen other neighboring businesses do: you put a sign in the window saying, "Help wanted. Apply within." Or you put a blind ad in the newspaper describing the position in broad terms and inviting all comers to send their resumes to a mystery company via mailbox.
Oddly, you receive no responses. Maybe the sign in the window wasn’t visible enough. Or maybe next time, you should put a border around the classified ad in the paper—a nice thick line to attract the eye. Yeah, that’s the ticket.
Don’t bother. People are seeing the signs, all right. They’re also reading between the lines. And your message has been saying to them, "We are such losers, ...
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