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Find (and Keep) Top Talent for Your Business (Collection), 2/e by David I. Russo, Hank Stringer, Martha I. Finney, Vince Thompson, Rusty Rueff, Cathy Fyock

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11. Create Opportunities for Employee “Alignment” with Vision, Values, and Mission

To cultivate truly engaged employees, organizations need to build “linking opportunities” between an organization’s wants, needs, and culture and the issues that drive employees and garner their attention, passion, and care. Think visceral! Obviously, one of the first steps for creating alignment is for leaders to get to know their employees at a deep level. I know that sounds intrusive and presumptive, but it should be simple and obvious. It’s almost patronizing to state that again here, but you’d be surprised how really uncommon it is for leadership to be “in the know” about what makes the workforce tick.

Try it yourself. Right now. Can you name two or three ...

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