Chapter 1. Introduction
Every business has its ups and downs. Whether the pressures stem from external or internal forces, management must monitor the company’s financial pulse rate and bring the necessary resources to bear on troubled areas. If management stops paying attention, the company’s very survival may soon be at stake.
This study details how CFOs in particular helped steer their companies back to profitability when they ran aground financially. It explains how the finance function can learn to identify early warning signs and prevent financial trouble. Being a visionary CFO means knowing that things are changing, why they are changing, what you can do about it, and how you can accomplish the necessary changes. Therefore, to help financial ...
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