Section D. Business Expansion: Strategy, Risk & Capital
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Our startup enterprise has done well. The investors are happy with our progress and we can feel change jingle in our pockets. “AppleSeed” has become a well-recognized brand name and the demand for our products is strong.
It was not easy to raise the initial capital for our risky startup venture. Nevertheless, Great Aunt Lillian saw our potential, placed a bet and financed us. Now even Great Uncle Fred, skeptical before, is happy with their investment. In fact, at the company picnic he asked me to see him first if we needed money to expand!
Yes, we have come to that happy time in the history of a business—time to ask the questions: “Should we expand?” And if so, “How?” ...
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