Introduction

This I Believe

Did you know that everybody is a salesperson, in the sense that we must persuade others of the idea that the products or services we can provide will lead to a better life? This goes for anyone who earns money: from carpenters, doctors, and teachers to engineers.

Selling for a living is an honorable and respectful occupation that plays a significant role in the economy and our daily lives; without it, we would not enjoy many of the luxuries that we often take for granted.

The art of selling has been practiced for centuries and was used by the Phoenicians and Greeks as they sailed the Mediterranean in search of buyers for their oils and perfumes.

I often see leaders of financial services firms, who want to improve their ...

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