What's New?

The Seventh Edition expands our emphasis on student learning and improves upon a teaching and learning package that instructors and students have rated the highest in customer satisfaction in the following ways:

Continued Emphasis on Helping Students Learn Accounting Concepts

Especially with this edition of the textbook, we have carefully scrutinized all chapter material to help students learn accounting concepts. We revised existing explanations and illustrations as well as added more explanations, examples, and illustrations. For example, we have added T-accounts in the margin to illustrate the effect of accounting procedures as well as discussed how tight credit policies nearly prevented Apple from fulfilling its first sale.

Corporate Social Responsibility

Today's companies are evaluating not just their profitability but also their corporate social responsibility. In this edition, we have profiled some of these companies in the new People, Planet, and Profit Insight boxes, such as PepsiCo, to highlight their sustainable business practices. We have also added a new Broadening Your Perspective problem, Considering People, Planet, and Profit, which offers students the opportunity to analyze current business practices.

Student-Friendly Companies

One of the goals of the financial accounting course is to orient students to the application of accounting principles and techniques in practice. Accordingly, we have expanded our practice of using numerous examples from real ...

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