Filmmaking Essentials for Photographers

CHAPTER 12

DISTRIBUTING YOUR WORK

Few people outside of the film industry know that an average Hollywood film costs about $50 million to produce and that each movie is treated as a unique brand. Worldwide marketing campaigns are planned, launched, and measured in the matter of weeks, and all of these efforts often cost as much, or even more, than producing the movie itself.

Many artists, including photographers and filmmakers, believe that if they just create great content, clients will find it. I’m not so sure. Perhaps that was the case before we were constantly bombarded with blog posts, RSS feeds, likes, tweets, pings, hashtags, chats, and pervasive emails.

The reality is that there’s too much noise and too many options, and the “Fear of Missing ...