Field Guide: How to be a Fashion Designer

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esigner

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Many people dream of having their own fashion collection. And creating

one may seem simple, with a good idea being all that is needed for the

collection to be a success. However, in order for this happen, a series

of elements and details need to be taken into consideration.

The first step is developing the designs, giving expression on paper to

the ideas in one’s head that will later be transformed into prototypes.

While this can be done intuitively, certain tools facilitate the process,

helping to carry it out in a methodical way and to obtain more effective

results.

Once the collection has been properly developed, it is important to be

absolutely clear about the audience it is intended for and the best place

for selling it. Afterwards, one needs to determine the strategy for situ-

ating the collection at this point of sale, how it will be presented, and

what means of communication or campaign will be used for advertising.

All of these factors can alter the destiny of a collection.

The pages in this book offer a detailed sample of the path to success,

as well as introducing the cast of characters that play a part in this

trajectory, with whose help the process is less burdensome and more

fruitful.

PREFACE

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