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Field Guide: How to be a Fashion Designer

Book Description

This book is the first basic guide for aspiring fashion designers.

Table of Contents

  1. Cover
  2. Title
  3. CONTENTS
  4. PREFACE
  5. THE WORLD OF FASHION
    1. WHAT IS FASHION?
    2. REASONS AND PURPOSES OF DRESS
    3. ORIGIN AND EVOLUTION OF FASHION
      1. Aristocratic Fashion
      2. Centennial Fashion
      3. Open Fashion
    4. ORGANIZATION OF THE CURRENT FASHION SYSTEM
      1. Haute Couture
      2. Prêt-À-Porter
      3. Sportswear
      4. Large-scale distribution
      5. The world of luxury
    5. GLOSSARY
  6. DEVELOPMENT PROCESS
    1. REFERENCES
    2. THE SKETCHBOOK
    3. SILHOUETTES AND LINES
    4. COLOR
    5. MATERIALS AND FABRICS
      1. Fibers
      2. Fabrics
      3. Accessories
    6. CONCEPT BOOK OR THEMATIC PANEL
    7. THE FASHION FIGURE
      1. Proportions
      2. Poses
      3. Representation techniques
    8. TECHNICAL SPECIFICATION
    9. THE PATTERN
    10. THE MOULAGE
    11. THE TEST GARMENT
    12. THE PROTOTYPE
    13. GLOSSARY
  7. PRODUCTION
    1. CHAINS OF PRODUCTION
    2. PURCHASE OF RAW MATERIALS
      1. Textile fairs
      2. Purchasing alternatives
      3. The suppliers
    3. TEXTILE ENNOBLING
      1. Dyeing
      2. Bleaching
      3. Prints
      4. Dressings
    4. COLLECTION OF SAMPLES
      1. Pattern grading
    5. CALCULATION OF COSTS
    6. PRODUCTION
    7. WAREHOUSE
    8. CALENDAR
    9. PRODUCTION MANAGEMENT
    10. GLOSSARY
  8. SALES AND DISTRIBUTION
    1. SALES PROCESS
      1. The agent or sales representative
      2. Presentation of the collection
      3. Making the sale
      4. Post-sales service and penalizations
    2. DISTRIBUTION
      1. The multi-brand store
      2. The single-brand store
      3. Large department stores
      4. Outlets
      5. Supermarkets and hypermarkets
      6. Catalog sales
      7. Street markets
      8. The website
    3. GLOSSARY
  9. COMMUNICATION
    1. FASHION AND COMMUNICATION
    2. PROCESSES AND AGENTS
      1. The press office
      2. Public relations
      3. The advertising agency
      4. Celebrities
    3. INSTRUMENTS OF COMMUNICATION
      1. Instruments of institutional communiction
    4. SEASONAL INSTRUMENTS OF COMMUNICATION
    5. MEDIA
      1. The press
      2. Television and radio
      3. Exterior advertising
    6. GLOSSARY
  10. RECOMMENDED READING
  11. DIRECTORY OF FASHION DESIGN SCHOOLS