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Female Brand, The: Using the Female Mindset to Succeed in Business by Catherine Kaputa

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8BORN TO NETWORK

At its core, networking is about connecting with other people, and that’s something women excel at. Connecting is in our DNA. Given that we have the social gene, it’s surprising that many career women don’t have a great network, while many men do. Women often have a tight group of women friends but lack the big network of casual business acquaintances that men specialize in, and that’s something we need to think about changing if we want to create more success in our lives.

We women tend to favor deep relationships with a group of close friends, a preference evolutionary scientists trace to our roots taking care of the family and the home. We also see this preference in playground studies: Most girls tend to pair up and play ...

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