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Female Brand, The: Using the Female Mindset to Succeed in Business by Catherine Kaputa

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4A VERBAL EDGE

There’s a big gender revolution taking place on the Web, and it’s different from what most of us think. When most of us imagine a high school Internet geek, we come up with a male image.

Turns out that is so-o-o-o yesterday.

Today, the biggest creators of Web content—blogs, Web sites, graphics, and pictures—are digitally unconstrained teenage girls. A study done by the Pew Internet & American Life Project found that among twelve-to seventeen-year-olds, many more girls than boys were Web content creators through blogging and posting photos.1

Video posting was the one bastion of teenage boys. The kind of videos boys post on YouTube don’t favor written words, pictures, and graphics, which the girls use, but rather show off sports ...

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