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Female Brand, The: Using the Female Mindset to Succeed in Business by Catherine Kaputa

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3EMOTIONAL BRANDING

Ladies, I think we always suspected this was the case. There is an important criterion for workplace success that has nothing to do with job performance. I am thinking of a measure that seemingly shouldn’t even matter at all.

How well liked you are.

Your experience and your branding may help get you the job, but it’s an uncomfortable reality that the workplace is a popularity contest, too.

People hire people they like, not necessarily the best and the brightest. Being likable is a huge factor in getting ahead once you’re at a company. And women have an advantage. Turns out women are more likable. Studies show that women like other women better than they like men, by far. Men, on average, like both men and women in more or ...

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