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Female Brand, The: Using the Female Mindset to Succeed in Business by Catherine Kaputa

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1TRUE TO NATURE

Do you know this woman? She could be your college roommate. She could be working in your office. Or she could be living in your body. She’s someone who feels she needs to make a change. She doesn’t lack talent or a work ethic, but her life and career don’t seem to be on the right track. And she’s afraid the train might derail completely. Or maybe she’ll just get off the train and walk home.

She knows her workplace has modern attitudes. Her boss may even be a woman. But something is still wrong. She’s unsure of herself. She’s not living up to her potential. She’s frustrated. She’s good at multitasking, but the push-pull of work and family can be just too much.

She’s suffering from a problem that affects only women: female behavior ...

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