Step 3

Look for a Good Fit with Your Intended Audience

In evaluating an instrument, you should begin by examining the target audience and scales and items on which feedback will be received. Are you comfortable with what it measures for your intended audience?

It is improbable that one instrument will meet the needs of all managers in an organization. Job demands differ somewhat by organizational level, and even at the same management level, skills that are needed for effectiveness may change over time. In addition, the scales on which managers are assessed should be in line with organizational visions for leadership. To the extent that these visions vary across organizations, it is also highly unlikely that one instrument will meet the needs ...

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