CHAPTER 20Maintaining Outrageous Growth
When we began this book, we asked you to think of the 7-Step cycle as your marketing flywheel, because each step you complete causes the wheel to rotate with increasing speed, energy, and momentum. Well, we’ve come full circle. Quite literally. And now it’s up to you to continue the momentum—to go back to the beginning and keep involving your customers in your business, keep focusing your strategy, and keep ushering a rich flow of Engaged Prospects through your Beast Cave.
What isn’t on the wheel but underpins every step of it is patience and persistence. “What makes a great entrepreneur? Tenacity,” says ...
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