O'Reilly logo

Feed the Startup Beast: A 7-Step Guide to Big, Hairy, Outrageous Sales Growth by Jonathan Verney, Drew Williams

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

image

CHAPTER 18Turning Customers into Fans

What you’ll find in this chapter:

• The value of loving your customers

• The relationship bank account

• Customer Lifetime Value

• Retaining and upselling

• Putting customers to work

On average, how long do you keep your customers? A year? Three years? What would happen to your sales if you were to keep the average customer just one month longer than you currently do? You might be surprised to learn that it could represent an additional 5 to 10 percent growth for your business. And if you kept the average customer just six months longer than you currently do, it could represent as much as a 50 percent ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required