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Feed the Startup Beast: A 7-Step Guide to Big, Hairy, Outrageous Sales Growth by Jonathan Verney, Drew Williams

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CHAPTER 17Paul Launches His Nurture Campaign

What you’ll find in this chapter:

• The Nurture notion

• Your marketing success rate

• A Nurture Plan that paid Paul back

• Keeping your influencers close

So here we are, standing on the bottom rung of a ladder within your Beast Cave. We’re looking around at the wall hangings, the picture of Ma Beast hanging slightly askew over there, and at the ladder itself. The ladder looks good and sturdy, and as we examine it, we notice there appear to be attractive posters on the wall just behind each rung. We like what we see. This place feels like it can help us—the same feeling we get when we walk into ...

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