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Feed the Startup Beast: A 7-Step Guide to Big, Hairy, Outrageous Sales Growth by Jonathan Verney, Drew Williams

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CHAPTER 16Sophie Launches Her Pursuit Campaign

What you’ll find in this chapter:

• If at first you don’t succeed, follow up

• Sophie’s “personal training” program pays off

• Going live with a billboard and a recycled key

• The 80/20 Rule does it again

Are you a dog with a bone? Maybe a Beast with a bone? Either way, not letting go of that bone is the only way you’re going to get enough Beast Prospects through your Beast Cave to feed your Beast the way you want it fed. To manage the work required to keep that Beast Prospect flow moving at a good clip, you’re going to need a little automated help. Because when the work stops, so too does the ...

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