What you’ll find in this chapter:
• Be helpful, be generous, get found
• B2B and social media
• Finding your influencers
• Influencing your influencers
• Contributing value
• The 90-minute social media addict
You’re already an innovator, a leader, an idea person, and an expert. Isn’t it time to start promoting your ideas and expertise on a business blog or discussion forum or social network? It’s certainly not bragging or chest-beating if you’re helping people solve business problems and you’re generous with your insights. That’s why contributing to the social conversation—in a thoughtful, targeted, ...