What you’ll find in this chapter:
• The planets of sales and marketing
• A partnership agreement to align the planets
• How sales fingerprints create buy-in
• Marketing follow-through means more conversions
The best marketing campaigns in the world will struggle to achieve real success if your sales team doesn’t support them. Why? Because once your Engaged Prospects become Sales-Ready Leads and you drop them into the sales funnel, it’s up to the sales team to close the opportunities you worked so hard to produce. This chapter is for you if you have sales reps in your employ, resellers who are not, ...