O'Reilly logo

Feed the Startup Beast: A 7-Step Guide to Big, Hairy, Outrageous Sales Growth by Jonathan Verney, Drew Williams

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

image

CHAPTER 5Target: The First Law of Engagement

What you’ll find in this chapter:

• Most profitable = Very Best

• Sophie, Karim, and Paul discover their Very Best Customers

• Asking the right questions: your Engagement Questionnaire

• Building the first piece of your Engagement Template

• Sophie, Karim, and Paul target their Beast Prospects

Do you know who your Beast Prospects are or where they hang out? Most companies don’t, which means they’re wasting an awful lot of time and money. There’s little point creating dazzling content and honing brilliant marketing pitches if you aren’t reaching the right people. You already know that the keys to ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required