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Feed the Startup Beast: A 7-Step Guide to Big, Hairy, Outrageous Sales Growth by Jonathan Verney, Drew Williams

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Introduction: Out of the Wilderness

I haven’t had a full night’s sleep in weeks. Holding onto customers is tough enough, but getting new ones is incredibly expensive. Remind me one more time why I decided to become an entrepreneur.

Does this sound familiar? Do you lie awake at night trying to make sense of things that don’t make sense, wondering if tomorrow will be your breakthrough or your breakdown? Do you feel like you’re operating in a marketing wilderness filled with bigger and more aggressive competitors who seem to know where they’re going, have deeper resources, and are way more marketing savvy?

Well, appearances can be deceiving. Thanks to the web, there’s never been a better time to be a growth-oriented entrepreneur—provided you’re ...

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