Preface

Businesses are Beasts. When the Beast is happy, there’s lots of back-slapping and everyone gets to go on cruises. But when the Beast gets hungry, things change. Suddenly heads start disappearing and bodies start flying. It’s not a pretty thing.

Keeping your Beast happy is hard. In fact, it’s so hard that 80 percent of entrepreneurs fail at it. But it doesn’t have to be that way. The fact is, the ingredients for growth are well known: Patience, Persistence, and a Plan. The first two Ps are up to you. This book will help you with the third P—the Plan.

But not just any plan, mind you. If you want to achieve success beyond your wildest dreams, you need an intensive action plan, a roadmap with a clear focus and a compelling purpose. You need ...

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