—Stephen Covey, The 8th Habit
Before you start asking clients for referrals, there are some rules you need to consider.
Too much of what we hear about referrals is based on techniques: how to ask, when to ask, what to say, and whom to get them from. We don’t spend enough time focusing on what we are actually doing to earn the word-of-mouth recommendation.
Let’s look at some word-of-mouth facts highlighted in Andy Sernovitz’s Word of Mouth Marketing:
Have you ever recommended that someone eat at Perkins ...