InDesign CS5 opens the door to a new world: with the addition of exciting animation tools and deeper multimedia support. It's now a viable interactive authoring tool. Designers want to create engaging interactive content, but may resist making the transition from page layout to timeline-based thinking. But now it's much easier: InDesign CS5's new interactive features are intuitive and easy to learn. And once they've mastered those tools in the familiar world of InDesign, they'll find that Flash isn't scary after all. Designers already know how to add text, graphics, and geometric shapes to a page in InDesign, it's a short walk to adding interactive features. Before they know it, they're creating Flash content.