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FEAC™ Certified Enterprise Architect CEA Study Guide by Beryl Bellman, Ann Reedy, Prakash Rao

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2.4 Disseminating the Enterprise Architecture

During the planning phase of the enterprise architecture program, one of the key steps is the development of an EA marketing strategy and communications plan. The purpose of the marketing strategy and communications plan early in the EA development process is to accomplish the following:

image Keep senior executives and business units continually informed

image Disseminate EA information to management teams to secure continued support with subject matter experts and analysts and to act as the target audience

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