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Fashion Brands, 3rd Edition by Mark Tungate

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20

Trendy toddlers

Babies mean business.

There are moments in life when you become suddenly, acutely aware that you are an ideal target for marketers. One of them is when you get married. Diamond rings, dresses, suits for hire or purchase, classic cars for hire, reception venues, Champagne by the crate, honeymoon destinations… as if by magic, and with no apparent effort on your part, your mailboxes both real and virtual fill with opportunities to spend money.

Another is when you become a parent. It was when the paediatrician appeared with an Evian-branded tape measure around his neck that I began to suspect the presence of baby marketing. After that, a glance around the room at the Parisian clinic where my wife was staying for a few days – ...

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