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Fashion Brands, 3rd Edition by Mark Tungate

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18

Rise of the bloggers

I’m hacking fashion, I suppose.

Every April, in the verdant grounds of an angular Art Deco villa not far from Saint Tropez, the French fashion pack gathers to determine the future of the industry. The focus of the event is a series of catwalk shows – held in a tent down on the beach – featuring the work of young designers from fashion schools around the world. In between shows, the hopefuls install themselves in makeshift ateliers and share their vision with buyers, reporters and, most importantly, a judging panel that will later award the festival Grand Prix. Alongside the fashion competition is a parallel category for photographers. The event also embraces seminars, networking – and some pretty fabulous parties.

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