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Fashion Brands, 3rd Edition by Mark Tungate

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17

Virtually dressed

It’s a fashion magazine where you can click to buy the things you like. What could be more fun than that?

It does not seem so very long since the heady days of the dotcom boom, when swathes of young internet entrepreneurs were transformed overnight into the new yuppies, drunk on venture capital and conspicuous consumption. Drunk on vodka and Red Bull, too, at the parties I went to in London while covering the scene for a media magazine. It was the first time I’d met company directors who were younger than me – and more decadent. One article described the sector as driven by ‘three Cs: caviar, champagne and Concorde’. Then it suggested throwing cocaine into the mix, too.

Like all great times, it couldn’t last forever. I’m ...

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