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Fashion Brands, 3rd Edition by Mark Tungate

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12

The collections

For a designer, the fashion show is a way to broadcast ideas. It is a medium.

Watching a fashion show can be an exhilarating experience. Watching 50 in a week is an exquisite form of torture. At least, that seems to be the opinion shared by many of the people filing into the Chanel show at the Grand Palais. Some of them have been on the road for nearly a month, starting with New York fashion week before moving on to London, Milan – and now Paris. With their bright plumage and malicious eyes, they look like waterfowl descending on a marsh.

I am not an accredited fashion journalist – I am, as always, an interloper in their world – so I wait outside, observing the comings and goings. The show is due to start in about half an ...

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