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Fashion Brands, 3rd Edition by Mark Tungate

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11

Press to impress

Fashion magazines are an extension of the marketing departments of large fashion companies.

Marching down a steel-cold street in central Stockholm with about an hour to kill before my appointment at H&M, I end up doing what I always do in these circumstances: I find a store selling magazines. But this time, rather than simply catching up on the news and topping up my pop culture references while thawing my hands and feet, I decide to write down the names of all the fashion and style magazines on the shelf. I’m looking at the list now, scrawled in my notebook. Alongside local-language magazines and the heavyweight bibles that can be found almost everywhere – Vogue, GQ, Elle, Marie-Claire – there are lots of cultish titles ...

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