O'Reilly logo

Fashion Brands, 3rd Edition by Mark Tungate

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

07

The image-makers

There’s inevitably something appealing about an imagined better world.

The relationship between fashion brands and other product categories is rather like the one between celebrities and normal citizens: they are aware of one another’s existence, they occasionally share the same space, but they rarely mingle. While other brands hire international advertising agencies such as J Walter Thompson, Saatchi & Saatchi or BBDO, fashion brands tend to work directly with a narrow pool of freelance talents.

According to art director Thomas Lenthal, who has worked for brands such as Dior and Yves Saint Laurent, ‘In fashion, there are probably only about a dozen well-known art directors, great photographers, stylists, make-up people, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required