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Fashion Brands, 3rd Edition by Mark Tungate

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03

When haute couture meets high street

It’s not enough to be fashionable – one wishes to appear intelligent as well.

In the end, the New York Daily News summed it up best of all. ‘Fashion king Karl Lagerfeld is a mega-hit for the masses from Manhattan to Milan,’ the newspaper gulped, the day after the pillage (13 November 2004). ‘Throngs of style-seekers stormed H&M stores around the world to scoop up the first moderately priced collection from the world-famous Chanel designer. By the end of the day, the Karl Lagerfeld for H&M line had sold out at the chain’s seven Manhattan stores and across the Atlantic in cities from London to Milan, Munich to Stockholm.’

It was the same story in Paris, where Lagerfeld lives and works. The great man may ...

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