Prolog: A Thought Experiment—Imagine a Value-Pricing Demon …

Imagine a demon that might power a system of commerce. Imagine that this demon has perfect ability to observe activity and read the minds of buyers and sellers to determine individualized “value-in-use”—the actual value perceived and realized by each buyer, at each stage of using a product or service.

  • The demon knows how each buyer uses the product or service, how much they like it, what value it provides them, and how that relates to their larger objectives and willingness/ability to pay. It understands the ever-changing attributes of current context, where the value of a given item or unit of service can depend on when and how it is experienced.

  • Furthermore, this demon can determine ...

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