New Dimensions of Value—Customer Contributions
The focus of FairPay on value exchange as perceived and considered fair and equitable by both the customer and the provider, enable it to encompass much broader aspects of value than are conventionally reflected in prices. An important aspect of that is the customer’s contribution to the co-creation of value, including value delivered in reverse, to the supplier, as captured by the idea of a “reverse meter.” We have seen that most clearly in journalism (Chapter 8), but also in music and other businesses. Major aspects of value include:
From the provider to the customer, FairPay focuses on the total value of all kinds, as actually delivered to each particular customer—the valuein-use, in-context, ...
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