CHAPTER 19

Producer/Creator Perspectives—Sustainable Value Propositions and Compensation Through the Supply Chain

If the idea of pricing for realized value makes sense at all, why not down through the supply chain? Some limited suggestions of how that might work have been discussed earlier. However, this gets into complex B2B relationships, and it is difficult to address this in very specific terms before there is more clarity on how businesses and consumers apply FairPay. So this chapter is a place-holder, merely intended to point in some general directions.

This discussion also applies to multisided markets, in which hub services enable an Actor-to-Actor market topology that can work as a supply chain. For example, a Web service may act as ...

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