The concept of FairPay has received very positive response, but has been in the development phase until now, and is not yet widely known—hence the purpose of this book. The next step is to undertake definitive proof of concept testing in practice. There has been strong interest from senior executives in a diversity of content and platform companies, entrepreneurs, and prominent scholars. The component strategies are proven, and this new combination is seen to be sensible, promising, and even revolutionary. The hurdles are not large—once proof of concept tests are in hand, progress can be expected to be very rapid.
What are the hurdles facing enterprises as they consider moving in this direction? (More at FPZLink.) ...
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