Acknowledgments

This work draws on a lifetime of learning, “standing on the shoulders of giants,” as well as thought-provoking discussions about FairPay with hundreds of very smart people in business and academia. Apologies for any omissions from this partial list of influential contributors.

My earliest significant scholarly collaboration on FairPay has been with Marco Bertini (thanks to Dan Ariely and Ayelet Gneezy for that introduction). Next has been with Adrian Payne and Pennie Frow (who together introduced me to Jim Spohrer). Special thanks to Adrian for his very helpful suggestions on this manuscript. Thanks to Jim Spohrer for requesting that I write this book and helping to shape it, and to Haluk Demirkan and others at ISSIP, and the ...

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