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Facilitation Basics, 2nd Edition by Donald V. McCain

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8

Using Media to Support Learning

What’s Inside This Chapter

• The factors that affect the use of media in a learning event

• Which media are most appropriate for each factor

• Tips for using each type of media

Have you ever seen one of those Super Bowl Sunday television commercials that was memorable and you really liked—because it was exceptionally funny or touching—but later couldn’t even remember what product was being advertised? That’s also a potential pitfall in using media in the learning environment. You want the learners to remember and use the content of your course, not the flashiness of your media. Your course is never about the ...

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