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Facebook: The Missing Manual by E. A. Vander Veer

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Facebook Pages: Profiles for Bands, Brands, and More

The unfortunately named Pages (could the Facebook design team have possibly come up with a more generic name?) are basically Facebook profiles for things other than people, like bands and companies. Relatively new to Facebook (they've been around only since fall 2007), Pages combine the detailed information of a personal profile with interactive features and a pretty amazing marketing scheme. And best of all, they're free.

Figure 11-6. 

Geared toward freelancers, business owners, musicians, politicians, nonprofits, and other small- to large-sized organizations, Pages:

  • Are tailored to meet your needs. For example, say you set up a band Page (Creating a Page shows you how). Your Page automatically comes with the standard discussion board, wall, and photo album features. But wait, there's more: It also includes sections for posting video clips and listing upcoming events, and a built-in music player so people can check out your music.

  • Aren't subject to the 1,000-member limit Facebook places ongroups. Pages can have an unlimited number of fans.

  • Give your organization respectability and visibility. You don't have to tiptoe around Facebook's advertising ban with Pages like you do with groups, because Pages were designed specifically for advertising. And because people searching Facebook can browse through Pages by clicking the Pages tab in ...

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